What an Online Marketing Manager Can Offer

Small and large business owners alike should be increasingly concerned with their company’s web based marketing strategies, plans and the future of all their internet marketing campaigns. Unfortunately, there are many business owners who are simply without the time and extensive knowledge to launch and maintain in depth marketing campaigns, which can add to the stress if this critical business situation. Without proper marketing strategies, businesses of today risk failure. If you are one of the many business owners who is ready to take the next step in implementing successful marketing campaigns online and making an everlasting presence on the web, an online marketing manager may be the best investment you can make.

Online marketing managers and marketing management services online are becoming increasingly popular and important to the world of online advertising and marketing. These types of managers exist to aid businesses in implementing and maintaining marketing strategies that will significantly increase the growth of businesses through online advertising and marketing methods. Online marketing managers can help a business owner to choose the best marketing strategies for their company and can also virtually handle all of the work that is associated with their web based marketing and advertising campaigns if the business owner wishes. Business owners who are working with experienced online marketing managers can rest assured that their internet marketing campaigns are being launched and maintained in the most effective and professional manner. These online marketing professionals can aid with PPC campaigns, mobile advertising, email marketing campaigns and much more.

Online marketers have the knowledge that is required to help move your business website to the top of the search engine page rankings, which will do incredible things for any business. When working with an online marketers, you will find that they will work diligently to market your business by utilizing SEO tactics, which will boost your business website’s search engine page rankings in a short amount of time. Of course, you will want to choose the most experienced online marketing managers and online advertising agency’s to work with. The online marketing managers and online advertising services that are established in their work and who have the proper credentials are likely to be a great choice for your marketing needs online.

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What an Online Marketing Manager Can Do For Your Business

We all want to be successful with our online website selling our products or services. It takes a lot of hard work and a person that has the correct knowledge on how to do this. With the help of an online marketing manager you can do just that.

An internet marketing manager can set your business website up with pay per click. This is one of the fastest ways to grow your presence online as well as drive traffic to your website.

Search engine optimization is another way an online marketing manager can help your business. Keywords are used to successfully help traffic find your online site. This may take a little longer to help with your rankings. Once your rankings are up, the person managing your website can successfully maintain your rankings.

An online marketing manager can set you up with Mobile Advertising and marketing. The cost for this is very low.

You may be interested in having an online marketing manager to do viral marketing for you. The online marketers do this by marketing your business with a viral video with regards to your business services and/or products.

An internet marketing manager can also do social marketing for you. For example, a page can be created for your business on MySpace or Facebook. The online marketing manager will add friends to your pages. The friends the online marketing manager chooses should be friends that would be interested in whatever you are selling or offering for services. The marketing consultant will “talk” to all of the friends as if he or she were you and continually add friends to your social pages. This helps to increase a bond between you and your new friends. Most people buy products and services from people they feel they know and that they can trust. Social marketing will achieve this bond.

E-mail marketing is another successful way an marketing consultants can help your business. Let him or her show you how to successfully do this without spamming potential customers.

There are many ways your business can be helped to bring traffic and more customers to your page. With pay per click, search engine optimization, mobile advertising, viral marketing, social network marketing, proper email advertising and more you will be on the right track to successfully advertise your business.

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Challenging Facets of the Marketing Manager Job Description

Job Description

Marketing Manager basically plans and develops marketing and pricing strategy for the company, which effectively converts the potential customers into active customers, in order to increase the company profits.

He monitors the ongoing market trends and assesses the competitor’s market base to evaluate the need for launching new products and services. Preparing the budget for marketing, timely execution of the marketing agendas, conducting consumer research and compiling competitors data are the major work areas of a marketing manager.

Major Roles and Responsibilities

A manager meets the marketing goals to benefit the company in terms of high profits. He also plans and executes the short term and long term marketing strategies and campaigns to lead the company towards growth and expansion. Tapping the prospective customer base and increasing the marketing opportunities through proper research and market survey is an important job responsibility of a marketing manager.

He controls the whole marketing and brand promotion activities, so as to ensure an overpowering market presence of the company, in turn; cutting down the competitor’s profits. The marketing manager job description is incomplete without mentioning his role as an effective communicator while dealing with the external ad agencies and as an able coordinator while supervising the internal team.

Required Qualifications and Skills

Masters or Management degree in marketing along with a work experience in different markets is always preferable for this job profile. Excellent reading and writing skills, analytical bent of mind, critical and logical thinking, computer knowledge, and; a command on reasoning, mathematics and English language are the essential skills to be present in a marketing manager.

A marketing manager job includes managing the marketing activities of a company or a firm. He plans, creates and executes marketing and pricing strategies in such a way that they increase the market share of the company leading it to high profits and customer base. To read more managerial job descriptions, you can visit the career website State University developed by Simon Haughtone.

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The Practise of Markets Management and Benefits of Software

The practise of Market Management is that which refers to the specific discipline of the business world which focuses primarily on applying the techniques of marketing and the management of the marketing resources of a business in practical terms. In more recent years, the emergence of a global economy has resulted in many companies seeking to operate outside the borders of their own country, the result of which has led to many businesses viewing international marketing as a very important and even integral part of planning any marketing strategy.

There are several very important benefits that can be enjoyed by a firm which can use Market Management software. These benefits can now be enjoyed by a far greater range of companies in a large variety of markets as there are several key providers and sellers of such software. The first of the many benefits for companies using the software is that the initial start up time from installing the software is almost immediate as many such programs contain an easy to use interface. Another such benefit of such software enabling the management of markets is that there is no restriction on the number of users that are available for purchase. Also, due to the fact that each user account has its own unique user name and pin number, it allows the user an increased amount of control over the auditing and security, thereby affording the users of the software a greater degree of peace of mind.

More recent examples of Market Management software are more likely to return significant savings on the part of the users, particularly as the cost of owning such software (from the initial purchasing of software to the training of the firm’s workforce in using such software) is very low. Also, the fact that the software has the capability to update remotely and that dependable support is available make the usage of Market Management software have a tremendous value for money. These systems also reduce the administration time, particularly when compared to paper based systems, thereby freeing up the firm’s time with which they can be able to deal with their traders and their markets. Also, the access to the most recent information allows the firm to provide a more efficient management of the relative market, allowing them to enjoy faster collections of money, as well as faster checks on insurance and license details.

Users of markets management software are also safe in the knowledge that the market data they use is safe, particularly as the majority of such systems have industry standard security processes built into them. For example, such programs incorporate authentication, roles, authorisation, permission and encryption. This is particularly important when firms operate multiple markets at a variety of locations.

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What You Need to Know About Marketing Management

Marketing is the art of influencing customers and increasing sales and marketing management is the actual process, the practical way in which the techniques of this art is used. Thus marketing management includes everything i.e. any tact, activity which is used to increase the scope of sales is well included in marketing management. Marketing management is not restricted only to a group of professional marketing managers, but everybody in the industry is a part of this. Marketing management thus involves sales, finance also along with strategies, customer satisfying activities etc.

Analysis in marketing management:

Many strategies and plans are made in the process of marketing but the real skill is to apply these plans efficiently and marketing managers compile a research about the quality of their products, the nature of their business, the market’s present and future demand etc.

The analysis is presented as:

1. Customer analysis- in this, the marketing managers divide their customers into different categories and concentrate on the needs and benefits of each.

2. Company analysis- Here, the marketing managers analyze their own business, position, their funds, brands and their status with respect to their competitors.

3. Competitor analysis- The marketing managers in competitor analysis, prepare detailed reports of each of their competitors including their highs and lows, history etc. so as to be ready with the expected market response to their own product.

This is known as the 3C analysis, which is further extended to 5C analysis involving Collaborator analysis and Industry Context analysis, wherein the activities of the partners including suppliers are taken into consideration.

After such kind of analysis, comes the strategic planning and implementation so as to achieve specific goals and targets. The implementation is concentrated on certain customer categories so that high profit is gained; more and more customers are attracted and retained. The target is fixed, required goals are set and the brand, positions are kept into focus.

Next the 4Ps of marketing mix i.e. price, place, product and promotion are brought into use. Later the marketing managers channel their public relations and campaign for their products via advertisements, exhibitions etc. Along with this, many process management techniques are also deployed to further increase sales.

And for all this one requires a good marketing management committee in the company, one which possesses qualities of interacting with every other department in their hold so as to innovate new marketing techniques. Executives have to work on their branding and marketing concept to raise the bar of their enterprise. To determine the consumer reaction to their products, marketing executives check its feasibility amongst their own group of co-workers.

After such implementation, again marketing management has to look into the company’s performance due to the strategies. They have to note their Return on Investment (ROI) and their brand value along with the position of their shares in the market.

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Project Risk Management and Assurance

Why do so many organisations embark on high-risk projects without demanding robust project assurance?

Projects fail for many reasons. Recent global studies indicate that inadequate risk management is a common cause.

Successful project managers aim to resolve high levels of exposure before they occur, via systematic risk management processes.

Many projects are inherently exposed to myriad risks and are often significant in scale, complexity and ambition. Delivering large-scale projects can often be adversely impacted by a bias towards being over-optimistic.

Imperfect, insufficient or inadequate data increases exposure that often results in over-estimating benefits and under-estimating costs.

Managing macro and micro-level events related to achieving project deliverables, whilst balancing the needs of many stakeholders, has become increasingly important.

Assessing risks at both portfolio and work-stream levels helps increase confidence that risks are understood.

Projects are often prioritised relevant to their levels of perceived exposure and one has its own risk profile.

Project Risk Management

Project risk management focuses on identifying, analysing and responding to project events.

It should be designed to systematically identify and manage levels of uncertainty and potential threats to delivering project objectives successfully.

Risk management processes should be iterative throughout a project’s life-cycle and embedded in project management planning and activities. Smaller projects often require minor work and periodic monitoring.

Complex projects need formalised processes to analyse, manage and report risks.

Good reporting relies on clear descriptions of all exposure, their impact on the projects, and potential costs for mitigation and inaction.

This helps ensure project personnel understand the potential impact risks may have on projects’ success and have prepared strategies to minimise negative consequences.

Problems occur when there is limited visibility of risks at project and portfolio levels or approaches to risk-management are ad-hoc and inconsistent.

Further problems can arise when risks are identified but recorded at a very high level accompanied by highly subjective risk ratings, rather than being the result of more substantive risk assessment.

When these problems arise, an organisation would benefit from clearer, more formal and wide-spread processes for capturing and monitoring risks.

Project and Portfolio Risk Assessments

Project and portfolio risk assessments should be undertaken to understand their risk profiles and associated threats in achieving business objectives.

Assessments should identify the action plans to address the risks identified and allocate executive responsibility to manage them. Additional risk assessments should be carried out on selected projects (perhaps by prioritising them by value or complexity).

Risk management processes should be on-going and monitored throughout a project’s life-cycle.

Regular risk reports would provide Project Sponsors, Senior Responsible Officers and Steering Groups with better visibility of projects’ risk profiles.

Whether you’re responsible for overseeing or managing a project, robust project assurance will help you address the risks that threaten its success.

Mark Gwilliam FCCA CA is the founder and Director of Business Advisory Services.

From humble beginnings, the firm has grown from strength to strength.

It has matured from a small accounting and tax services practice to one that helps small business owners, entrepreneurs and executives navigate complex challenges; including strategy, risk management and internal audit, managing shared-service centres and operations.

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